Hi, I'm
Head of Creative & Brand
Creative leader, marketing technologist, and brand strategist. Turning ideas into impact at the intersection of tech and storytelling. Based in Bremen, Germany.
Bridging law, tech
& creative strategy.
From law school to leading creative & brand at a legal tech company — my path has been anything but linear. I studied law at Universität Bremen and business law at IU, founded my own company, freelanced in web design, and climbed from performance marketing into brand leadership. Today I lead creative strategy at rightmart Group, where I combine analytical thinking with creative vision to build brands that resonate.
Where I've worked.
Head of Creative & Brand
rightmart Group
Leading the creative and brand direction across the rightmart Group. Responsible for brand strategy, visual identity, and creative campaigns that drive growth in the legal tech space.
Team Lead Social Media
rightmart Group
Led a team of 7 across paid & organic social media. Managed landing page optimization, influencer marketing, creative strategy, and cross-functional project leadership. Steered external agency relationships.
Performance Marketing Manager
rightmart Group
Drove paid social (Meta, TikTok), paid search (Google, Microsoft), and native ad campaigns (Taboola, Criteo). Built new satellite brands, professionalized organic social, and owned CRO including A/B testing funnels and landing page creation.
Account Manager
42DIGITAL GmbH
Managed data-driven advertising campaigns across DSP, search, social, and native channels. Delivered consulting, tracking solutions (GTM, server-side), and project management for agency clients.
Freelancer & Founder
Hildebrand & Vu / Triagramm UG / Vitapio GmbH
Co-founded a web design agency serving SMBs, founded Triagramm UG (social media consulting + engagement bots), and served as Product Owner at Vitapio GmbH. Built websites, ran SEA and paid social, and provided digital consulting.
Where I studied.
LL.B. Business Law
IU Internationale Hochschule
Staatsexamen Law
Universität Bremen
What I work with.
Marketing & Growth
Leadership
Tools & Design
Selected work.
Leben in Deutschland
A comprehensive German citizenship test preparation app. Full-stack web & mobile application with 300+ practice questions, progress tracking, and push notifications.
rightmart
Social media marketing leadership at one of Germany's leading legal tech companies. From performance marketing manager to team lead — managing paid social, native ads, CRO, and a team of 7.
InstaPy
Open-source Instagram automation tool built with Python. Automated interactions including likes, follows, and comments with smart targeting algorithms.
Let's Work Together
I'm always open to new opportunities and interesting projects. Whether you need a creative strategist, a marketing technologist, or just want to chat — reach out.