rightmart

Overview

rightmart is one of Germany’s leading legal tech companies, providing accessible legal services through digital channels. I joined in March 2023 after 2 years of consulting rightmart from the agency side at 42DIGITAL — and haven’t looked back.

My Journey at rightmart

Head of Creative & Brand (2026 — Present)

• Brand Strategy — Leading the creative and brand direction across rightmart Group
• Visual Identity — Responsible for brand positioning, design systems, and creative campaigns
• Creative Leadership — Driving growth in the legal tech space through compelling storytelling

Team Lead Social Media (2024 — 2026)

• Team Leadership — Managing a team of 7 across paid social, organic social, and creative
• Cross-functional Project Management — Leading interdisciplinary projects using Scrum & Kanban
• Landing Page Optimization — Deep involvement in CVR optimization, web design and development
• Influencer Marketing — Building and managing influencer partnerships
• External Agency Management — Steering relationships with external service providers
• Creative Strategy — Developing creatives and strategic direction for social media campaigns

Performance Marketing Manager (2023 — 2024)

• Paid Social — Meta Ads, TikTok Ads campaign management and optimization
• Paid Search — Google Ads, Microsoft Ads
• Native Ads — Taboola, Criteo, rtb house, tisoomi
• Tracking — GTM, server-side tracking implementation
• CRO — Landing page creation, A/B testing funnels
• New Brand Building — Built and launched new satellite brands
• Organic Social — Professionalized the organic social media presence